How Can IT Support for Small Businesses Help You Improve Customer Service?

a red sign hanging from the side of a window

Customer service is critical to your company’s success. Recent data reported at Small Business Trends shows that some form of poor customer service is responsible for over half the negative complaints small businesses receive.

One function of strong IT support for small businesses is to enhance customer service in a number of ways, including the following:

  • Minimizing downtime for the business website. Customers need consistent access to the site, for example to contact the business, buy products, leave comments and reviews, sign into their accounts, download forms, and look up important information.
  • Gathering and analyzing information about customers. Businesses can better serve their customers and respond effectively to concerns and complaints by having a clearer picture of who their customers are. They need to understand the customers both as individuals and as members of a larger group. IT support professionals can help your business implement powerful solutions for managing customer relationships, gathering, organizing, and analyzing data from customers. They can help you maintain databases of critical customer information.
  • Establishing reliable ways for customers to reach you (and for you to reach out to them). For example, IT support professionals can help you establish and maintain a reliable business email service and Voice over IP (VoIP) solutions.

If your business enjoys strong IT support, customers can also benefit. Your employees are able to work more productively and efficiently. Both customer and employee data are more secure and, thanks to reliable backup and recovery measures, are less vulnerable to permanent loss.

Don’t hesitate to contact us to further discuss how we can help you improve your customer service performance, along with strengthening your business operations in many other respects.

How Can IT Support for Your Small Businesses Help Improve Customer Service?

a man is working on some paper with markers and pencils
t support small businesses

Customer service is critical for your company’s success. Recent data reported at Small Business Trends shows that some form of poor customer service is responsible for over half the negative complaints small businesses receive.

One function of strong IT support for small businesses is to enhance customer service in a number of ways, including the following:

Minimizing Downtime for the Business Website

Customers need consistent access to the site, for example to contact the business, buy products, leave comments and reviews, sign into their accounts, download forms, and look up important information.

Gathering and Analyzing Information About Customers

Businesses can better serve their customers and respond effectively to concerns and complaints by having a clearer picture of who their customers are. They need to understand the customers both as individuals and as members of a larger group. IT support professionals can help your business implement powerful solutions for managing customer relationships and gathering, organizing, and analyzing data from customers. They can help you maintain databases of critical customer information.

Establishing Reliable Ways to Deliver Customer Service

For example, IT support professionals can help you establish and maintain a reliable business email service and Voice over IP (VoIP) solutions.

When your business enjoys strong IT support, customers also benefit. Your employees are able to work more productively and efficiently. Both customer and employee data are more secure and, thanks to reliable backup and recovery measures, are less vulnerable to permanent loss.

Don’t hesitate to contact us to further discuss how we can help you improve your customer service performance, along with strengthening your business operations in many other respects.

Benefits of VoIP for Small Businesses

a person using a phone at a desk

What is VoIP?

VoIP Stands for Voice over Internet Protocol. It is a technology that allows you to make voice telephone calls over your broadband internet connection. The technology has only been around for about 20 years, but it has come a long way from its humble beginnings in 1995.

The first products were wrought with sound quality and technical issues. As the technology developed from computer-to-computer calls to computer-to-phone to phone-to-computer and eventually phone-to-phone, telephone companies began to take notice and installed internet protocol capabilities to their switches.

The reliability and quality of the calls grew to a point that VoIP was accepted as a viable option to replace traditional phone lines. As broadband internet connections became readily available, usage skyrocketed.

Benefits of VoIP for the Office

Installing a VoIP system in your office is a great idea. Utilizing the technology in an office setting just makes sense. Here are some of the benefits of VoIP for small businesses.

  1. If you currently have a broadband connection in your office, you are able to use your existing network for the phone system. There is no need to run new phone or electrical cords for a secondary system.
  2. A VoIP system will save on labor costs and increase productivity. By using a virtual PBX (Private Branch Exchange) you can skip the receptionist. Allowing the automated software to direct calls, provide information and take messages. The mobility of many systems allows you to plug your phone into any broadband connection. Then, receive  calls on the same number even when you are at home or out-of-town on business.
  3. VoIP systems scale easily. As your business grows, your phone system will grow with you. Through allowing you to easily add lines and features to fit your needs.

If you have any questions about VoIP systems or how installing one in your office would benefit your business, please contact Bluewater Technologies. Our expert staff is ready with the answers you need to make an informed decision for your business communications needs.