Elevate Your Marketing Strategies with AI Customer Analytics

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Introducing AI-driven customer analytics, a game-changer for companies hoping to increase consumer engagement and boost sales. Organizations may better understand the motivations and behaviors of their consumers by utilizing the power of artificial intelligence (AI), which enables them to develop more specialized and focused marketing strategies. Businesses can analyze enormous volumes of data to make educated decisions and create a realistic picture of consumer behavior by utilizing AI technology like natural language processing, predictive analytics, and automation tools. By gathering and evaluating customer feedback data, AI also allows businesses to find product innovation and development opportunities. Companies may create meaningful experiences for their target audiences and increase satisfaction by utilizing AI’s capacity to offer tailored messages, dynamic content modifications, and eye-catching images. Learn about AI’s potential in gaining customer insights and take your marketing strategies to new heights. 

Gaining Customer Analytics Insights with AI

Personalization in marketing is a useful technique for connecting with consumers, but artificial intelligence (AI) may improve customer insights even more. Organizations may now better understand the motives and behavior of their consumers thanks to AI technology. Businesses can boost consumer engagement, loyalty, and revenue with this degree of knowledge.   

Companies may produce more focused content for clients by utilizing AI-driven creative design tools, automation tools, computer vision, natural language processing, and predictive analytics. For instance, companies may divide their audience based on tastes or demographics and create market-specific communications that will appeal to each section using AI algorithms like clustering or classification approaches. In addition, they may analyze massive information for better decision-making and provide a realistic picture of client behavior.   

In addition to aiding in customer targeting efforts, AI technologies allow businesses to identify opportunities for product innovation or improvement based on customer feedback data. Collecting user input from reviews or surveys will enable them to uncover trends and patterns that provide insight into what features customers would like added or removed from existing products. With this knowledge, companies can create better quality experiences with higher satisfaction rates leading to increased ROI from targeted campaigns.  

Targeted Marketing Through Personalization

The power of Artificial Intelligence (AI) can be harnessed to enable targeted marketing through personalization. Personalized marketing is achieved by leveraging AI-driven technologies such as visual storytelling, image recognition, and computer vision. Then, allowing dynamic content changes based on user preferences or behavior.  

First, marketers can use AI-based software to analyze customer data to identify trends, interests, and other information which can inform their campaigns. For example, AI-powered algorithms can pick up patterns from a consumer’s online activity and suggest relevant products or services. This makes it easier for marketers to create more personalized messages and offers explicitly tailored to each user.  

Second, AI-powered image recognition technology allows marketers to generate visuals that match users’ preferences. This way, they feel like they are being addressed personally. This technology lets companies capture customers’ attention with eye-catching graphics while providing accurate messaging about their brand or product line.  

Thirdly, computer vision enables automated analysis of images to detect objects and tag them accordingly. This means that instead of manually tagging every photo used in an advertising campaign–a time-consuming process–marketers can now rely on machine learning algorithms to do the job quickly and accurately.  

These techniques enable companies to deliver valuable experiences for their target audiences without investing too much time or resources into manual processes like content creation or audience segmentation. With the help of AI-driven tools, businesses have access to powerful new strategies that allow them to reach out directly to potential customers in a way that was never before possible.  

How Quickly Can AI Be Deployed for Customer Analytics Use?

The deployment of AI technology presents several cost, speed, and efficiency considerations. Understanding the timeline for deployment is important to ensure that any investment made into this technology yields its intended benefits.  

There are two main components when deploying AI: hardware and software setup. Both require time to install, but the amount varies depending on the type of system chosen. Hardware installations take longer as they involve physical installation processes such as setting up sensors or mounting cameras. Software deployments vary widely based on complexity but typically take less time than hardware setups due to their virtual nature. Once these components have been installed, testing must also be undertaken before full implementation. This includes running simulations, training workers, and validating data sets. This can add a delay before obtaining final approval for launch.  

In addition, organizations need to factor in personnel resources when evaluating timelines for AI deployment projects. Staff may need retraining, or hiring new experts with specialized skillsets might introduce delays in project completion timescales. Considering all these factors, it is clear that an accurate estimation of timeline requirements should be done before starting an AI deployment project. Thus, ensuring goals are met within a reasonable timeframe.  

Is AI Technology Secure and Reliable?

As with any new and rapidly developing technology, it is essential to ask: Is it safe to trust AI applications in our writing, research, marketing, graphic design, and information technology projects? What measures have been taken to ensure safety and reliability when using AI-based services?  

Security concerns are increasingly becoming a priority as more organizations move towards incorporating AI into their operations. Developers must take steps to ensure that data remains safe from malicious actors. This includes encryption methods such as two-factor authentication and other forms of user authentication. They are designed to minimize the risk of unauthorized access. Companies must also invest in securely storing all collected data in an encrypted format. Then only authorized personnel can access it. Furthermore, they should monitor activities on their systems regularly to identify potential threats or vulnerabilities.

Selecting a Service

For an organization to be certain of the security and reliability of its AI implementations, there must be safeguards put in place by both the developer and the end user. Developers should provide robust documentation detailing how their software works and what security measures have been implemented throughout its lifecycle. End users should carefully consider their needs before selecting a product or service provider. They must then implement proper safety protocols such as regular backups, virus scanning tools, firewalls, and anti-malware programs. Thus, protecting themselves against cyberattacks or malicious code injection attempts. By taking these precautions and properly assessing each situation before implementation, businesses can rest assured that their investments in AI technologies will remain secure and reliable over time. 

To wrap it up, AI-driven customer analytics is a game-changer for companies looking to level up their consumer engagement and sales game. Businesses can dive deep into customer behavior and preferences by tapping into the power of AI tech like natural language processing, predictive analytics, and automation tools. This opens up a whole new world of personalized experiences, supercharged marketing strategies, and untapped possibilities for product innovation. With AI, organizations can skyrocket their marketing efforts and stay ahead of the curve in today’s ever-changing business landscape. 

Ready to revolutionize your business with AI-driven customer analytics? Contact Bluwater Technologies today and unlock the power of personalized experiences, supercharged marketing strategies, and untapped possibilities for product innovation.

Law Firm HIPAA Compliance: Why Your Practice May Need It

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The Health Insurance Portability and Accountability Act of 1996 (HIPAA) has outlined the information that must be protected by individuals and professionals that have access to it. Although not all law firms typically deal with patient information or EHRs on a daily basis, there are times when they will come into contact with information protected under HIPAA. If you find that your practice frequently reviews EHRs or PHI, then it could be a good idea for your law firm to ensure it is compliant with HIPAA.

What Does HIPAA Compliance Require of Your Law Firm?

HIPAA does have provisions for business associates such as law firms that come into contact with protected information. According to the law, business associates are responsible for information insofar as privacy, security, and breach notification requirements. Although they have a legal obligation and a duty to their clients, most law firms are not prepared to protect the information they obtain. Typically, they lack the cybersecurity capabilities or knowledge of HIPAA to ensure they remain in compliance. Both of these issues can be swiftly ameliorated by working with the proper managed services providers.

What Elements of Your Law Firm Are Most Important to Protect?

As mentioned, law firms labeled as business associates are required to provide privacy, security, and breach notifications under HIPAA. How can a law firm stay prepared to deliver these outcomes? First, it is critical for law firms to identify the strengths and weaknesses of their system. This can be done by performing a security audit. A third-party auditor that is HIPAA compliant would serve just as well.

The results of the audit will make suggestions regarding the law firm in several ways. Most often, increased security will be the primary change required for HIPAA compliance. Administrative safeguards, updating network access credentials, limiting the number of people in contact with EHRs, and threat monitoring should all be implemented. This ensures only the required people have access to this valuable data from an internal perspective.

External threats and cybersecurity audits should lead to new readiness plans, increased network security, and various plans to detect and thwart malware. Providing security internally and externally prepares a law firm to deal with the unique challenges posed by being trusted with data covered by HIPAA.

Obtaining HIPAA Compliance for a Law Firm

Compliance with HIPAA is mandatory, but there are several means to get into compliance with HIPAA. The easiest way is to work with a managed services provider like WheelHouse IT. The company can perform HIPAA compliance and security services, bundling your needs into one package. That way, your law firm can have the current status of HIPAA compliance examined by experts. Then, fix the issues as they’re discovered. This is the simplest, safest course to ensure compliance.

More law firms are discovering that they should be compliant with HIPAA in the present day. While many of them do not possess the tools to handle patient data, it’s possible to quickly and easily update the systems in one’s firm. Additionally, managed services can bring a firm into compliance and secure the internal and external elements of the organization. Thus, allowing it to operate with confidence. Find out if your firm needs compliance with the HIPAA Compliance for Law Firms Checklist from WheelHouse IT.

HIPAA Compliance for Law Firms Checklist

Benefits of a Disaster Recovery Plan for Fort Lauderdale Businesses

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Every business that operates in Fort Lauderdale has become all too familiar with the various disasters that befall the region. For example, hurricanes are a very common and potent problem in this area. The loss of valuable information compounded with physical destruction results in between 40 and 60% of small businesses never reopening after a hurricane. Hurricanes combined with hardware system failures, cyberattacks, and human error are all reasons to examine the benefits of a disaster recovery plan for Fort Lauderdale businesses.

What is a Disaster Recovery Plan?

In terms of business, a disaster recovery plan is a documented, systematic means of restoring a company’s operating capabilities and/or data after a disaster has damaged the physical or digital aspects of the business.

Disaster Recovery Plans Instill Confidence in Customers

Any company will (rightfully) lose customers if they are unable to protect their data. When securing clients for your business in Fort Lauderdale, a disaster recovery plan can be framed as a measure to reduce their risk by choosing to work with you. The ability to securely back up and maintain customer data off-site or use secure Cloud systems will bolster a client’s confidence in your business. They’ll understand that storms, fires, or cyberattacks will not prevent you from keeping their information safe

Off-Site Backup Facilities Restore Processes Almost Immediately

Hardware losses are a gut punch for many businesses. Depending on a company’s needs, a disaster recovery plan could simply back up data from hard drives. This allows the business to get their data back as a minimum standard of safety. However, more critical, driven businesses can consider hot and cold sites for their needs. A hot site is a secure, off-site location that has all the hardware and software that a business needs to step into the area and get back to work immediately. Cold site facilities are secure and can be stocked with hardware. However, requires further setup before the business can resume.

These different levels of preparedness provide companies with several options for maintaining their business and getting started after a disaster. At a minimum, this protection will restore lost data. However, full coverage allows workers to get back to business as soon as possible.

Next-Generation Cyber Security Ends Threats Before They Start

Unless a business is specifically positioned to provide unique and valuable information, the chances are good that it won’t be directly targeted by cybercriminals. The best thing to do is make the company the least viable target for hackers and corporate espionage. Thus, it will be passed over to more opportune targets. Furthermore, implementing physical security measures and industry-specific cybersecurity suites can cut down on the potential for loss in your business. Additionally, maintain backups of valuable data in storage not connected to the original source.

Preparing your business for a loss requires thinking about the unthinkable. Unfortunately, Fort Lauderdale has a seemingly omnipresent threat of damaging hurricanes along with the typical threats to business. Fortunately, working with local businesses like Bluwater Technologies, a Wheelhouse IT company, to put a disaster recovery plan in place can prevent the worst from happening after a catastrophe. Using this local company that understands the difficulties of operating in this market, any small or medium-sized business can prepare for the worst. Then, customize their plan to suit their specific needs.

Call us at (954) 474-2204 or click here to request a quote.

Remote Hosted Desktops and Security – How to Protect your Data

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With so many people working from home, remote-hosted desktops are particularly useful. They can allow an employee to access everything they can in the office smoothly. However, they are also open to potential abuse, and vulnerabilities in remote desktop protocols are significant and growing. Here are some tips on how to protect your data when you have employees using remote desktops:

Limit Devices

The best practice for remote desktops is to issue the employee a company-owned laptop and allow only that device access to the remote desktop. This means you control the security software on the laptop and can prevent employees from installing personal software that might cause problems. You can also use this as an extra layer of security by enforcing a password on the device.

In general, users can be easily discouraged from using phones and tablets for remote desktops specifically, as it seldom works well and they have alternative methods for things like quick email checks.

You can also restrict access to only locations where your employees are likely to be. Locking to specific IPs is possible, but can cause problems; for example, even if your employee only ever works from home, rebooting their network router will change their computer’s IP and lock them out. However, you can restrict by geography, disallowing connections from overseas.

Control User Permissions

Many companies are careless about granting permissions to users and giving employees carte blanche access. Compartmentalizing user permissions and allowing them access only to the files they need can go a long way toward ensuring that a hacker can’t get to all of your data from one compromised account.

Obviously, you need to make sure you don’t negatively impact productivity, but making HR files read-only, for example, can be useful in protecting from malicious actors.

Protect your Data by Enabling Two-Factor Authentication

Two-factor authentication is good practice for all accounts. One good way is to use token-generating software that texts a code to the employee’s cell phone. These codes can only be used once, so are unlikely to be compromised.

You should also limit login attempts so as to prevent brute force attacks and encourage the use of good password hygiene. Passphrases are better than passwords as they are easier to remember.

Monitor Suspicious Activity

One concern with remote work is that supervisors can no longer do random checks on employees in their offices or cubicles. However, it is possible to keep at least a basic check on odd behavior. Obviously, you should not micromanage people, which reduces engagement and productivity. Things you can monitor, though, include connection attempts from odd locations or at times when the employee concerned does not normally work. VPN systems can generally spot unusually high network activity, which can also be a red flag.

Use Encryption to Protect your Data

Requiring files to be encrypted during remote work can improve security on top of using a VPN. The files cannot be read in transit even if an employee forgets to connect to their VPN or turns it off because the system is so slow they are unable to work, both of which have been known to happen.

Use AES 128 and/or AES 256 as the gold standard to protect your data.

Choose a Good Provider

Finally, make sure that the provider handling your servers is using up-to-date security methods. Ask about firewalls and rolling or incremental backups. Also, make sure they have a good record in terms of uptime. It’s even harder for remote workers to continue to operate when the network is down. Additionally, if they are using a virtual desktop they may not be able to access any of their files and may not be able to store stuff locally.

If you have employees using remote-hosted desktops or similar protocols and need advice on how to keep things secure, protect your data, and sustain productivity, contact Bluwater Technologies today.

Email Account Attacks & Takeovers by Cyber Criminals

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If organizations thought that cyber criminals have mainly moved on from email exploits to other more lucrative points of attack, they are, unfortunately, mistaken. In fact, email exploits remain a significant contribution to account takeover attacks. This article will discuss some of the stats surrounding email attacks, and ways in which cyber hackers like to exploit email users, and it will also outline some steps organizations can take to combat this persistent security threat.

Stats 

When hackers do attack email accounts, 78% of them do so without the help of any applications outside of email. This overwhelming percentage shows that the use of email alone remains a powerful potential source of unwanted cyber-attacks. Another interesting statistic centers around the length of time that hackers stay undetected while exploiting an email account(s). Researchers show that data thieves were able to linger undetected for an entire week on over one-third of all hacked email accounts. For organizations working with confidential data, this is particularly disturbing, as a week’s worth of email correspondence is often significant.

Other email hacking attempt stats include:

  • 31% of email hackers focus solely on compromising email accounts.
  • 20% of single email attacks affect other email accounts, including personal accounts. 

 If one thinks it is comforting to learn that only 31% of hackers are interested in gaining access to an email account and assume that’s the end of their exploit, it is a false assumption. While the stats show that some hackers only focus on gaining access to the accounts, their next step often involves selling the information they observed to other cyber criminals, who then use the data for blackmail or other criminal purposes. Of course, the other stat which shows that 20% of successful email exploits also involve the exploitation of multiple user accounts, meaning hackers are gaining access to a password for one account and are able to use that same password to exploit multiple accounts.

How They Do It

We’ve already learned that it’s not uncommon for hackers to gain access to multiple accounts, merely by trying to re-use an employee’s password.  Some hackers will research a company to find details about employees who hold significant positions within the organization. They then impersonate a person in power by sending an email to a first-line employee, who in turn gives up confidential corporate information, since they assume they’re interacting with a corporate representative in a position of significant responsibility. 

Hackers may also do online research, looking for clues about a company such as what clients they serve and/or what vendors with which they interact. They then use this information to impersonate employees from these companies and send spear-phishing emails to key members within a targeted organization.

Data thieves may also employ brand impersonation tactics throughout an email and send it to unsuspecting employees. When employees open up the email it looks like it is from a trusted source such as Microsoft, Apple, or Google. The body of the email may state the employee needs to reset their password with a specific company, only to steal the employee’s “new password” after they click on the reset link.

How to Combat Cyber Criminals

Certainly, training staff members on how to spot phishing and other hacking attempts should be part of every organization’s strategy to combat exploits. Computer security specialists have multiple tools at their disposal to help them with early detection and mitigation of compromised emails. Computer security professionals also use software apps that include forensic tools, advanced detection techniques, and incident-response resolutions.

Summary

If the idea of trying to ward off data thieves and hackers seems daunting, there is help available. Third-party computer security specialists are thoroughly trained in providing comprehensive security packages for all sizes and types of organizations. If you would like to know more about how to develop a complete strategy to thwart security exploits, including how to effectively secure an organization’s email accounts, please contact us.